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14 rue du Plรขtre 75004 Paris

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Zoom matiรจre : Lโ€™art du dorรฉ ร  lโ€™or
productionApr 9, 20252 min read

Material focus: The art of gold craftsmanship

At Waekura, the choice of materials is never left to chance.
Every piece of jewelry we create reflects our standards: offering luminous, durable pieces that are easy to wear every day โ€” and just as perfect for lifeโ€™s special moments.

A precious glow, a promise of quality

All our jewelry is plated in 18-carat gold, with a 1-micron layer.
This type of plating โ€” thicker and more refined than standard โ€œflashโ€ gold โ€” ensures better durability over time.

The result? Our pieces keep their shine, resist water, and stay with you without compromise, day after day. โœจ

Did you know? ๐Ÿคซ

1-micron fine gold plating, while ultra-thin, is more resistant than the โ€œflashโ€ gold often used in costume jewelry.

It offers better durability โ€” as long as a few simple precautions are respected (avoid perfume, chlorine, and repeated friction).

Our pieces are made to be stacked, mixed, and worn every day, while preserving their radiant, sunlit shine. 

A word from the founder

โ€œWhen I launched Waekura, I wanted jewelry I could wear every day without even thinking about it. Pieces that could stand up to life โ€” to water, to light, to time.

Choosing fine gold plating came naturally: for its warmth, its softness, and its glow that endures.

Even today, I still wear pieces from our very first collections โ€” and they shine just as beautifully.

Thatโ€™s what I want to offer: sunlit, long-lasting jewelry that tells a story over time.โ€

Mรฉlissa, Founder

Waekura Gold: More Than a Finish, a Signature

This fine gold plating, with its warm and delicate tone, has become the Waekura signature. It reflects our desire to create jewelry that is both accessible, elegant, and long-lasting.

Pieces you love to gift, to wear, and to pass on โ€” because they move through the seasons and become part of your story.

 

 

 

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