Before talking about the team or the beginnings of the brand, I wanted to talk to you about how we create a collection. Don't hesitate to send us your ideas, it's with pleasure that we will involve you in the elaboration of our next collections!
Step 1: MOODboard
Each collection is the testimony of a desire, a change, a season, a journey...
The jewellery creation process comes second. I didn't go to fashion school or jewellery design school but that's how we manage to organize ourselves better.
For the "Botanical" collection, it was a call to spring, to go for a walk, a bloom and a lot of colors after a sad and grey winter.
From there, a huge Pinterest board with all the images that inspire us. We summarize it in a sheet to see it more clearly. Example of the Botanical one
Step 2 The creation of the jewels
The image being defined, my inspiration fully inflated, I start the jewelry part. We take into account all the returns you give us, on the sizes of the bracelets, the heaviness of the creoles, the mesh necklaces or pendants...
Creation of the design, purchase of parts, purchase of primers... Go to the manufacturing article !
The only watchword: gold-plated, resistant to everything, anti-allergy! 
Step 3: Preparing for the shoot
To do this, you just have to refer to the moodboard.
We have to find the place, not always easy with the weather and to have acceptable rates (for a small box).
The model, which is also a great subject, is one of the most complicated things! Usually Instagram helps us a lot for that ;)
Decorative elements (a book, an orange, a basket...), easy with pinterest,
Looks, best time, when we go shopping for all the outfits! We think we're designers, and we want to buy everything for ourselves afterwards...
Step 4 the brief
The brief is used for the writing of our texts, the small maps, the orientation of the communication...
We also use it to find the right breaks, ideas for shadows, places to shoot, which jewellery to wear with which outfits...
Step 5 D-Day
A big document with the whole collection plan is done! It allows us not to forget anything, to take everything into account and to shoot each jewel. We shoot, and here we go!
It's mostly a happy move. We're a small brand, so there aren't many of us. We go on the road with 4 of us, with all our stuff in suitcases, clothes, make-up, jewellery ... You can't miss us!
Our photographer is incredible and sends us within 2 days the pictures of the shooting. A first sorting, a color retouch (not on the physical) and it's online !
Each time, we start again, taking into account your desires for the jewels, the feasibility of the workshops, the trends of the moment!
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